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Braňo Šandala

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Product Coalition

What Seems to Be The Customer Problem?

Finding a customer problem worth solving is key to successful products and businesses. But how can you tell a problem from an…

May 20, 2020

Two people having a conversation

May 20, 2020

Published in
Startup Stash

Unique Value Proposition vs. Unfair Advantage. What’s The difference?

When entrepreneurs ask me to help them validate their product idea, one of the first things we do is to capture their concept in the form…

Mar 12, 2023

Unique Value Proposition vs. Unfair Advantage. What’s The difference?

Mar 12, 2023

Published in
Product Coalition

All-in-One Product Ideas Are Difficult To Execute. Here Are Reasons Why.

Feb 19, 2023

All-in-One Product Ideas Are Difficult To Execute. Here Are Reasons Why.

Feb 19, 2023

Published in
Product Coalition

The Forgotten Truth About The Moonshot Goal

A Moonshot goal permeates the desire for growth in the tech industry. An audacious corporate goal that is supposed to inspire 10× thinking…

Dec 26, 2020

Exploring the space (Illustration by Icons 8 from Icons8)

Dec 26, 2020

Published in
UX Collective

What if the CEO wants to participate in usability testing?

Engaging business stakeholders as observers in usability testing is a good thing. But what should you do when the CEO asks to participate…

Nov 25, 2022

Testing a website (illustration from icons8.com)

Nov 25, 2022

Published in
UX Collective

Three signs your ego might be ruining a customer interview

Prepare research — recruit participants — talk to them — make sense of what you’ve heard. Rinse and repeat. It takes a lot of time and…

Feb 5, 2020

Casual interview

Feb 5, 2020

Published in
UX Collective

How to spot and fix poor survey questions

Survey — the holy grail of understanding your customers at scale. But is it? It depends on how you ask questions.

Nov 27, 2019

How to spot and fix poor survey questions

Nov 27, 2019

Designing a Rusyn book with the help of crowds, prototypes, and JavaScript

Back in 2015, I got involved in a rather exciting side-project. My mother had been collecting stories about Rusyns who live in…

Feb 15, 2018

Designing a Rusyn book with the help of crowds, prototypes, and JavaScript

Feb 15, 2018

Braňo Šandala

Braňo Šandala

As a freelance product designer, I help startups and software companies turn bold product ideas into thriving businesses.

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