PinnedBraňo ŠandalainProduct CoalitionWhat Seems to Be The Customer Problem?Finding a customer problem worth solving is key to successful products and businesses. But how can you tell a problem from an…13 min read·May 20, 2020--1--1
Braňo ŠandalainStartup StashUnique Value Proposition vs. Unfair Advantage. What’s The difference?When entrepreneurs ask me to help them validate their product idea, one of the first things we do is to capture their concept in the form…3 min read·Mar 12, 2023--1--1
Braňo ŠandalainProduct CoalitionAll-in-One Product Ideas Are Difficult To Execute. Here Are Reasons Why.5 min read·Feb 19, 2023----
Braňo ŠandalainProduct CoalitionThe Forgotten Truth About The Moonshot GoalA Moonshot goal permeates the desire for growth in the tech industry. An audacious corporate goal that is supposed to inspire 10× thinking…3 min read·Dec 26, 2020--1--1
Braňo ŠandalainUX CollectiveWhat if the CEO wants to participate in usability testing?Engaging business stakeholders as observers in usability testing is a good thing. But what should you do when the CEO asks to participate…4 min read·Nov 25, 2022--1--1
Braňo ŠandalainUX CollectiveThree signs your ego might be ruining a customer interviewPrepare research — recruit participants — talk to them — make sense of what you’ve heard. Rinse and repeat. It takes a lot of time and…8 min read·Feb 5, 2020----
Braňo ŠandalainUX CollectiveHow to spot and fix poor survey questionsSurvey — the holy grail of understanding your customers at scale. But is it? It depends on how you ask questions.8 min read·Nov 27, 2019----
Braňo ŠandalaDesigning a Rusyn book with the help of crowds, prototypes, and JavaScriptBack in 2015, I got involved in a rather exciting side-project. My mother had been collecting stories about Rusyns who live in…6 min read·Feb 15, 2018----
