On May 25, 1961, President John F. Kennedy set a bold goal for the American nation in his speech before the Congress:
As bold, and perhaps outrageous, as Kennedy’s moonshot was, Americans achieved it. On July 20, 1969, Apollo 11 was the first crewed mission to land on the Moon. …
While it is uncommon that the busy stakeholders will nominate themselves as participants in usability testing, it happens. Especially when they are emotionally attached to the new product or feature you’re about to test. Stakeholders — who are immensely involved in the project and talk to customers a lot — may believe in gaining a mythical skill of “fitting into the role of an average user”. A usability session seems like an ideal place to apply that skill. It’s a moment when CEOs or product managers feel they can mediate the feedback of many users in one session. …
We all have product ideas. We want to solve problems. We strive to make things easier, more convenient. We are wired by nature to think about solutions. And yet, a striving business idea starts with an insightful understanding of a customer problem. But how do we know we’re dealing with a pressing problem, when we hear one? It depends on what you are able to hear.
When I talk to emerging product designers, they hear problems such as these:
Let’s say we’re past the definition of solid research goals and we’re about to run the interview. We’re super eager to grasp the customer’s world and we can’t wait for the meeting. But as it happens, customers aren’t always as excited about new products or features as we are. And we’re about to hear it first hand. If you aren’t ready for it, your ego will get hurt and you will most likely try to save your face. A moment like that can ruin the rest of the interview.
Luckily, there is a way to become aware of when this…
A survey is a popular technique to collect quantitative data. And also, it’s one of the most difficult techniques to master. The challenge is to design survey questions so you collect relevant data.
We all hope to ask questions to get actionable answers to build our decisions upon. When you design a survey, you strive to form questions that all respondents understand in the same way and without bias. Otherwise, you’re looking for trouble — you’ll get insufficient or erroneous answers. What is even worse, you may not even know that your collected data are spoiled.
Back in 2015, I got involved in a rather exciting side-project. My mother had been collecting stories about Rusyns who live in North-Eastern Slovakia and who survived World War II. She compiled the fragments of memories into a moving collection of six short stories. After four years of dedicated work, the book was ready for publishing.
I loved this project from the very beginning. The stories carry the unique legacy, and the job was full of exciting challenges. My role was to design the book cover, typeset the publication, and to manage the entire production. And the book had one…
As a freelance product designer, I help startups and software companies turn bold product ideas into thriving businesses.